Stop it! Please, just stop! 

To social media training gurus, movement ninjas, and speed wizards, in youth training;

You’re doing yourself and so many young athletes a disservice. Hurting kids. Ruining athleticism. You’re embarrassing a profession. It needs to stop.

I can’t look at social media without seeing it. The cool looking video clip with a shredded, athletic 20 year old. They’re doing this combination of fast, athletic looking movements. It is impressive.  It gets lots of likes. 

Unfortunately, it’s also a total waste of time. It’s teaching the wrong movement patterns and actually puts that young athlete at a higher risk of injury.

…but hey, it looked really cool.

training guru
hi…I’m completely unqualified, but my drills look cool on social media!

Then they start offering their “training” expertise to others and charging for it.

But, the problem is not him, or his tribe in the fantasy world of social media. It’s us in the profession and it’s the very parents being ripped off.

Sure, they can do some awesome combinations of movements, plyo drills, yoga moves, gymnastics and whatever. Looking good in little, to no clothing is a pre-requisite as well. They take great videos and selfies in the gym, at the field and places you want to be.

Maybe it’s inspirational. That’s ok. Sometimes its educational, and that’s good too.

But what about when people start listening to them and trusting them with their health or performance?

Does that person actually have an education? Are they qualified? Do they know when they aren’t qualified and to refer to a professional?

Have they put in some years of doing it, apprenticing under masters of the craft and making the mistakes we all do along the way?

All these social media training experts aren’t necessarily bad people. But we are letting too many unqualified, uneducated and inexperienced ones doing damage.

As professionals, too many of us let them get away with it. We shake our heads, or we just laugh at them behind their backs. We know that some might mean well, but they don’t see the danger.

The danger of misleading people to trust that they have real knowledge and understanding of health, fitness or performance. The time, money and effort people may waste under their direction. The violated trust of a coach to an athlete.

And worst of all, the real danger of injury caused by these gurus ignorance. That lack of understanding of biomechanics, injury, adolescent physiology.

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And why do parents settle for it? Sure it’s inspiring to see the picture and videos of workouts and drills. It’s hard to know how to find a good coach. But why are you trusting your kids health to this person?

Next time you encounter a social media expert, speed guru, kettlebell rockstar, or former athlete, ask them to prove they are qualified to guide your and influence your child!

I only took a weekend course, but I look good, right?

Do you just trust your kid to anyone who looks good on social media?

Would you choose your airline pilot by their awesome social media profile? “Hey, I’ve only flown a Microsoft flight simulator once before, but don’t I look good as a jumbo jet pilot? Come fly with me!”

And parents continue to feed the growing trend, by wasting their money without checking that these people know what they are talking about. More growth for the mythical social gurus and self-titled experts.

They’re all over out there.  Social media experts expounding knowledge and answers.  Yet they are still in school (if they even went) or in their first job.  They didn’t apprentice or learn their craft.  No formal training.  Do they even know what to do in an emergency or CPR.  

But hey, they did do that weekend certification that everybody passes…

When I see it, I pray.  Pray they don’t do any significant damage. That they realize when they are in over their heads.

Next time you encounter a social media training guru, speed expert, kettlebell rockstar, or former athlete, ask them to prove they are qualified to guide your and influence your child!

Not by showing you what they can do, but showing what their clients can do. Did their clients improve?

How do they handle athletes that aren’t as talented? What about ones with injury? What do they know about building a winning mindset?

Let’s raise the bar. Make them prove they are qualified to train your child.

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